Serving entrepreneurs and small businesses across Richland, Huron, Ashland, Crawford, Wyandot, Marion, Morrow, and Knox counties. We support entrepreneurs and new and established businesses with 500 employees or fewer.
About the Ohio SBDC at Ashland University

A no-cost, go-to resource for entrepreneurs.

Starting a business can be an exciting but complex journey, and it’s true that navigating all the requirements and considerations can be overwhelming. That’s where your local Ohio Small Business Development Center (SBDC) at Ashland University comes in as a valuable, no-cost resource.
From idea to succession planning

Why Connect with Your Local SBDC?

Talking to your local SBDC can significantly simplify the process of starting a business. Their expertise can help you avoid common pitfalls, save time and money, and provide you with the knowledge and resources you need to succeed. SBDCs are a no-cost, go-to resource for entrepreneurs in your area, dedicated to helping you from the initial idea all the way through strategizing steps towards effective succession planning.
Michalina Schneider, Director of the Ohio SBDC at Ashland University
Our team

Michalina Schneider, CBA®/MBA

Director & Certified Business Advisor®
Meet Michalina Schneider, a true advocate for small businesses in Ohio! As the Director and Certified Business Advisor for the Ohio Small Business Development Center (SBDC) at Ashland University, Michalina brings over two decades of invaluable experience to entrepreneurs across every industry and growth stage.
Her passion for business runs deep, rooted in a childhood spent in an entrepreneurial family that owned an import retail store. This early exposure, combined with her own ventures, gives Michalina a unique, firsthand understanding of what it takes to launch and grow a successful business.
Michalina’s education includes:
Associate degree in Business Management from North Central State College
Bachelor of Science in Business Management with a Minor in Marketing from Ashland University
Certified Business Advisor graduate certificate from the University of Toledo
Masters in Business Administration from Ashland University (2021)
And the learning never stops! Michalina and her fellow SBDC advisors are committed to continuous professional development, constantly mastering new business and marketing strategies to directly benefit their clients, as a requirement in maintaining their “Certified Business Advisor” CEU’s.
Beyond her dedication to empowering local businesses, Michalina embraces the serene beauty of rural Ohio life. When she’s not at the SBDC, you might find her unwinding with her husband and beloved canine companions, Ruby and Wulfy. She loves exploring scenic hiking trails, camping under the starry skies, nurturing her garden, or simply cherishing precious moments with her two grandchildren.
Ready to take your business to the next level? For no-cost, confidential consulting and training services, reach out to Michalina by calling 419-207-6910 or emailing.
Part-time business advisors

Other Part-Time Business Advisors Available

Doug Hartshorn, Business Advisor

Doug Hartshorn, MBA

Manufacturing Consultant
Doug Hartshorn is an Operational Excellence executive who has worked with a variety of businesses, transforming them from traditionally managed organizations to lean organizations with a culture of continuous improvement.
Doug earned his bachelor’s in production operations from Ohio University, an MBA from Capital University, and a master’s in organizational development, from Bowling Green State University. He is lean six sigma certified and has served as the Director of Continuous Improvement and Lean Leader for a variety of businesses over the past 20 years. Doug is past president of the Capital City Organization Development Network and is currently Professor of Management at Ashland University.
Nicole Derr, Strategic Business Advisor

Nicole Derr

Strategic Business Advisor
Nicole Derr is a talented strategic business advisor who partners with leaders to build resilient, long-lasting organizations that contribute positively to their communities. Nicole’s approach blends practical strategy with people-first leadership—helping teams get clear on what matters most, align around a plan, and follow through in a way that actually sticks. Improved business outcomes are the natural result.
Nicole has extensive experience supporting organizations across North Central Ohio, Northeast Ohio, and beyond, working with a wide range of industries and organizational sizes. While Nicole often works directly with executives and senior leaders, Nicole also coaches and collaborates with team members at every level—because real progress happens when the whole organization is moving in the same direction.
Nicole’s work commonly includes:
Strategic planning and leadership alignment
Board development and governance support
Strategic growth and organizational maturity
Leadership development through custom programs and coaching
Process improvement to reduce cycle time and increase consistency
Grant writing support, including large, complex federal pursuits
Clients glowingly describe Nicole as a grounded, energetic facilitator who helps teams have the conversations they’ve been avoiding—without losing momentum or trust. Nicole is known for asking the right questions, challenging unhelpful patterns with care, and guiding groups toward decisions they can commit to and execute.
Sergio Ruiz de Chavez, SBDC Intern
Screenshot

Sergio Ruiz de Chavez

SBDC Intern
My name is Sergio Ruiz de Chavez and I am currently a senior at AU, pursuing a major in Business Management and a minor in Management Information Systems (M.I.S.). I am also a member of the Varsity Men’s Soccer team, where I was honored with Academic All-Conference this past season.
As an SBDC Intern, I have gained invaluable experience and significantly grown my business knowledge, thanks to the mentorship of Michalina Schneider. Her work ethic is unlike anything I have ever seen; she approaches every task with 100% effort, completes work efficiently, and maintains a positive attitude toward everyone. Working with her has made my internship both educational and genuinely enjoyable.
Through this internship, I have had the opportunity to assist individuals with a wide range of goals and ideas. Navigating these differences has enhanced my versatility and strengthened my interpersonal skills. I have also gained insight into what it takes not just to start a business, but to ensure its long-term success.
As the owner of my own snack business back home, I have been able to apply these lessons directly, and my goal is to continue growing that company and eventually expand it further. I am also exploring the possibility of starting additional small businesses in the future.
Overall, this SBDC internship has been crucial in developing my understanding of the business world, and I feel incredibly fortunate to be part of a community that invests so much in the growth of its interns.
Out and about

Active in our community.

SBDC team members at the Ashland Chamber of Commerce awards ceremony
Ashland Chamber of Commerce award finalist
An SBDC advisor presenting an HR workshop to local business owners
HR workshop at the Ashland COC Safety Council
The SBDC booth at the Ashland Business Expo
Ashland Business Expo
Join our team

Want to help Ohio businesses grow?

Think you have what it takes to shape the next generation of Ohio entrepreneurs? We’re always looking for exceptional advisors who bring real-world expertise, strategic insight, and a genuine commitment to empowering small businesses. If you’re ready to join a team that’s redefining what’s possible for local enterprises, we want to hear from you.
We actively recruit top talent from Ohio’s leading universities and technical institutes, seeking advisors who combine academic excellence with hands-on business experience. Our ideal candidates bring specialized expertise in areas like strategic planning, financial analysis, marketing, operations, and industry-specific knowledge — combined with the ability to translate complex concepts into actionable guidance for entrepreneurs at every stage.
If you’re a graduate or professional from an Ohio institution with a passion for small business development, consider joining our mission to strengthen the entrepreneurial ecosystem across North Central Ohio.

Ready to get started and grow your business? Let’s talk.

If you’re interested in inviting the SBDC to help you with your entrepreneurial journey, please register for our no-cost business advising services, and someone will reach out to you soon. Want quick tips and workshop updates? Follow us on Facebook.